Author(s): Hamish McKenzie
From a journalist and former writer for Tesla comes the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's 'insane mode' leadership, it is bringing an end to the era of gasoline powered transportation.
Hamish McKenzie explores how an unlikely West Coast start up, with an audacious dream to create a new, successful US car company - the first since Chrysler in 1925 - went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.
Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.
A THRILLING ACCOUNT OF ONE OF THE TWENTY-FIRST CENTURY'S GREATEST BUSINESS STORIES
Hamish McKenzie, former writer for Tesla Motors, has been an editorial advisor to Kik, a reporter for the tech blog PandoDaily, and a freelance journalist covering digital technology and start-ups. His work has appeared in a range of international publications, including Reuters, The Guardian, the South China Morning Post, The Globe and Mail, The Star (Toronto), CNN.com, TechCrunch, and the New Zealand Listener. Originally from Alexandra, New Zealand, he now lives in San Francisco.