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Soda Politics: Taking On Big Soda (And Winning)Stock informationGeneral Fields
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DescriptionSodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? Soda Politics is a story of the American food system at work, written by the incomparable NYU scholar and public health champion Marion Nestle. It is the first book to focus on the history, politics, nutrition, and health impact of soda, asking how we created this system, what its problems are, and what we can do to change things. Coke and Pepsi spend billions of dollars a year on advertising and lobbying to prevent any measures to limit soda, a product billed as "refreshing," "tasty," "crisp," and "the real thing" that also happens to be a major cause of health problems, from obesity to Type II diabetes. ReviewsDr Marion Nestle does us all a great service by spelling out clearly and authoritatively the dreadful price we are paying for guzzling gallons of sugared water Janette Wolf, The Independent thorough and thoughtful, careful and comprehensive, exacting and erudite... this is a hefty, well-researched book. Nature, David Katz It's exhilarating watching a scholar of this eminence not only write the rap sheet for the sugar-pushers ... but also also persuasively and precisely detail the current fightbacks and potential solutions. Karen Shook, Times Higher Education |