Author(s): KEEP CUP
In 2009, KeepCup kick-started a reusable revolution in Melbourne, Australia, that has spread across
Established by cafe owners and sibling entrepreneurs Abigail and Jamie Forsyth, KeepCup grew from
one simple idea: keep it and reuse it.
A listed B-Corp company, KeepCup’s mission is to encourage the use of reusable cups through its
bold, bright and instantly recognisable products, as well as drive a positive global campaign that
strives to transform how people think about convenience culture.
KeepCup continues to go from strength to strength, having opened offices and warehouses in London
(UK) and Los Angeles (USA) to service growing consumer demand in over 65 countries around the